About Us
Consulting - Brand Vision - Historical Research
Since 1997, we have been on the frontlines of fan and consumer interaction with the most impactful
brands in sports as we amassed the world’s largest online encyclopedia of sports branding.
Our unique experience on both sides of the playing field of design is an asset to any organization
looking to begin the process of rebranding or laying out their brand strategy for the future.
OUR MISSION
At Player 97, our mission is to redefine the essence of sports branding, offering unparalleled
insights and strategic consulting to enhance your company's presence. We understand more than
anyone how a brand extends beyond mere business—it's an experience, a story that connects with
the fanbase at a profound level.
Our goal is to not only assist with your identity and historical research projects but to also ensure
your story resonates authentically with those who consume your product. We're here to bridge the
gap between your brand's image and its perception, ensuring it appeals to and is embraced by
consumers while also shining as a beacon of your company.
OUR VISION
Our vision is to offer a fresh new perspective in brand consulting, to transform your company into a
positive example of fan loyalty recognition while also moving forward with its own set of goals. We
aim to harmonize brand essence with audience expectations and to foster the enduring connections
that extend across generations.
Meet the Team
Chris Creamer
Owner
A recognized authority in sports logos, branding, and the historical evolution of team identities, with over a quarter-century of dedication, he has carved a niche for himself in the sports design community through his pioneering work at SportsLogos.Net. His commitment to exploring the history and future of sports branding has established him as an invaluable asset to teams, leagues, the Hall of Fame, fans, and design firms alike.
Chris' work has been crucial in developing new logos and guiding branding strategies that resonate with fans and honour sports teams' heritage. In 2020, Chris co-authored the best-selling book Fabric of the Game, which delves into the origins, designs, and branding of the National Hockey League. This work further cemented his reputation, showcasing his in-depth knowledge and passion for sports history.
His expertise was also sought after during the NHL's centennial celebrations, working closely with the league and the Hockey Hall of Fame, where he played a crucial role in documenting the league's brand history and consulting on projects relating to their centennial. Creamer's influence extends beyond mere branding; he has significantly impacted how sports history is preserved and presented, bridging the
gap between the past and present in the sports community.
Kristen Meyer
Partner
With nearly two decades of experience in the design, marketing, and branding field, Kristen Meyer-Creamer brings exceptional creativity and big ideas to the table. Kristen has done everything from project management to brand and identity design to social media campaign creation and research.
Alongside her husband, Chris, Kristen is the co-owner and Marketing Manager for SportsLogos.Net, the largest online encyclopedia of sports branding in the world. The site has expanded to include a popular news section and discussion forum for designers and fans alike, all while enjoying a large social media following.
She is not just a successful event marketing and branding strategist but a catalyst for positive change in her community. Kristen has worked on dozens of exciting projects and is a voice for entrepreneurs and volunteers. She runs a regional volunteer not-for-profit organization and serves as the President of her local Chamber of Commerce. She is a champion for Corporate Citizenship and works to build goodwill in her community through advocacy and education.
